January 30, 2005
IdentityWorks
Some quick linkage in the wee hours of the morning: IdentityWorks. This is a great site for anyone interested in the hows and whys of corporate branding and identity. Of particular interest is the catalog of logo reviews from identity consultant and site owner Tony Spaeth. Spaeth was a consulting lead (he is not himself a designer) on the logos for such brands as Dow Jones and Pfizer, and has fascinating insights into the successes and failures of many common brands. Reading through the reviews was a kick for me, as I learned that a former boss of mine is now running all of Travelocity, and a bit about a friend's potential future employer.
Posted by Jason at 12:11 AM to Design and Art

